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Political Party Propaganda in DKI Jakarta Local Election 2017 in Online Media (Content Analysis Political Party Propaganda in DKI Jakarta Local Election 2017 in Kompas.com)

机译:在线媒体上的DKI雅加达地方选举2017政党宣传(Kompas.com的DKI雅加达地方选举2017政党宣传)

摘要

To reach its target, the political parties so as to package the message propagated. In the event the local elections DKI 2017, in an effort to get a seat regional head not inevitable then the propaganda is played by political parties. The purpose of this study was to determine the form of propaganda made by the political parties in local elections in 2017 DKI Media Online (Kompas.com). This research is a quantitative research using content analysis method with descriptive approach. To view the propaganda of this study are categorized kind of propaganda is hidden, open, vertical, horizontal and techniques of propaganda, name calling, glittering generalities, testimonials, transfer, plain folk, card stacking, bandwagon technique, reputable mouthpiece and using all forms of persuations. The recording unit of this study is an excerpt and image. After doing Coding, it was found that the most frequent Gerindra hidden propaganda that as many as 26 times, vertical propaganda as much as 26 times, and most frequently used techniques in their delivery Card Stacking in Kompas.com. Through the PPP Coding also found that the most frequently hidden propaganda that as many as 49 times, 49 times vertically, and the most frequently used technique Card Stacking ie as many as 23 times in Kompas.com. The use of propaganda techniques hidden impact to people who receive propaganda. By presenting a one-sided even using a falsehood, society becomes tercerdaskan in understanding the situation and take a decision. Mechanical testimony is unlikely to exist in a daily news excerpts. Can the emergence of this technique requires a propagandist flexibility in determining the content of the communication media with which to spread the message. With the limitation provisions of the news content, a propagandist would be difficult to use the techniques of propaganda in the news daily. Even if there is a statement from a figure reported by the authors, it will be difficult to identify the interested figure behind the deposit of the statement
机译:为了达到目标,各政党都打包了传播的信息。如果要在DKI 2017进行地方选举,则要想在不可避免的地方赢得区域首长的席位,则由政党进行宣传。这项研究的目的是确定各政党在2017年DKI Media Online(Kompas.com)进行的地方选举中进行的宣传形式。这项研究是使用描述性内容分析方法进行的定量研究。要查看本研究的宣传内容,可分为隐藏宣传,公开宣传,垂直宣传,横向宣传以及宣传技术,姓名,闪闪发光的通用性,推荐书,调动,普通人,纸牌堆叠,流行技术,有名的烟嘴以及使用各种形式的宣传说服力。该研究的记录单位是摘录和图像。进行编码后,发现在Kompas.com中,最频繁的Gerindra隐藏宣传多达26次,垂直宣传多达26次,以及最常用的技术。通过PPP编码,还发现最频繁隐藏的宣传多达49次,垂直49次,并且最常用的技术是卡片堆叠,即在Kompas.com中多达23次。宣传技术的使用对接受宣传的人们产生了潜在的影响。通过虚假陈述,社会可以理解事实并做出决定。在每日新闻摘录中不太可能存在机械的证词。该技术的出现是否可以要求宣传人员灵活地确定用于传播消息的通信媒体的内容。根据新闻内容的限制规定,宣传员将很难在新闻中每天使用宣传技术。即使从作者报告的数字中得出陈述,也很难在陈述的后面找到感兴趣的数字。

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